affordable method

affordable method
/ə'fɔ:dəb(ə)l ˌmeθəd/ noun
a method of budgeting how much can be spent on marketing and promotion, which is based on what you can afford, rather than what you want to achieve
Affordable method appeals to accountants, but won’t help us achieve a high enough market share for the product.

Marketing dictionary in english. 2015.

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